Actors Ibrahim Ali Khan and Khushi Kapoor have commenced the promotional campaign for their upcoming Netflix film, Nadaaniyan. Ibrahim Ali Khan, the son of actors Saif Ali Khan and Amrita Singh, is set to make his acting debut in the romantic drama, which features Khushi Kapoor in a leading role. On Tuesday, the actors shared a promotional video for the film, aiming to generate anticipation for the teaser and release date announcements. However, their exaggerated performances in the video received criticism from some online users, who deemed it cringe-worthy.
The video, shared on Instagram, Reels by Khushi Kapoor, features Ibrahim Ali Khan attempting to meet her, but it is dismissed as the shoot has concluded. His character is shown reacting emotionally to the rejection. Kapoor captioned the post with the phrase “Clearly his #Galatfehmi,” a wordplay referencing “Galatfehmi,” a song from the film.
The promotional clip was widely circulated online and shared on Reddit under “Ibrahim and Khushi. What kind of promotion is going on?” The most upvoted response to the post labeled it as “The cringe kind.” Several users echoed this sentiment, questioning whether the actors’ promotional strategy was effective. One comment criticized the approach, stating that the intended audience—particularly the youth—was likely to reject such promotions. Another user remarked on Ibrahim Ali Khan’s screen presence, suggesting that his appeal was diminishing over time. Some viewers also criticized the prominence of star children in the industry, with one comment reading, “The bar keeps getting lower for these nepo kids every day.”
Further critiques focused on the actors’ social media management, with users suggesting they should have better advisors. One comment highlighted the irony of their access to top industry resources while seemingly failing to utilize them effectively. Another stated that those responsible for conceptualizing such promotional ideas should be replaced.
About Nadaaniyan
Nadaaniyan features an ensemble cast, including Mahima Chaudhary, Suniel Shetty, Dia Mirza, and Jugal Hansraj. The film is produced by Karan Johar, Apoorva Mehta, and Somen Mishra under the Dharmatic Entertainment banner. The project also marks the directorial debut of Shauna Gautam, who previously worked as an assistant director to Karan Johar on Rocky Aur Rani Kii Prem Kahaani.
Netflix has described Nadaaniyan as a love story exploring the excitement and complexities of first love. According to the official synopsis, the film follows Piya, a bold and spirited girl from South Delhi, and Arjun, a determined middle-class boy from Noida, as they navigate the differences in their worlds while experiencing the exhilaration, mischief, and emotional depth of young romance.
