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“I wasn’t allowed to wear Western Clothes a lot,” Says Tan France

The Rise of Male Beauty: Breaking the Stereotype

The post-pandemic world has seen a shift in luxury consumption with personal values now being ingrained into consumer expectations. Celebrating this evolution, Tata CLiQ Luxury kick-started its much-awaited virtual conclave, ‘The Luxe Life’, putting the spotlight on path-breaking trends through conversations around sustainability, clean beauty, creativity, craftsmanship, fashion, and slow commerce.

In association with American Express, Day 3 of the conclave saw an exclusive conversation with Bollywood actor Jim Sarbh & British fashion designer Tan France as they talked about The Rise of Male Beauty: Breaking stereotypes by being yourself.

Both of them were in different time zones but their common love for fashion & style is what brought them together for this one-of-a-kind virtual session. When quizzed about his style aesthetics, Tan France said, “Having grown up in a conservative Pakistani family, I wasn’t allowed to wear western clothes a lot and it was only when I grew up, I experimented with style and that set the ball rolling for me.”

Jim on the other hand had a conventional approach towards style while growing up which meant wearing baggy clothes & having spiked hair. He also joked about how he gets pulled up by his friends when he arrives at a dinner party all decked up like a typical Bollywood star.

The conversation seamlessly transitioned from fashion to beauty as both of them opened up about their mutual love for toner. Jim even talked about his experience of wearing silver eyeshadow during a GQ shoot which grabbed a lot of eyeballs. Tan was quite vocal about his opinions on male beauty. When asked about his thoughts on it, he said, “Male beauty is in existence since ancient times and it went away for a long time, which ultimately led to people making it a taboo.”

The two icons went on to share really interesting opinions on gender neutral fashion. Jim talked about how he would go to the women’s section of a store and find gold, silver shades & leopard prints and then when he would enter the men’s section, it would all be Beiges, Blues and Browns, which he thought was actually quite dull. According to Tan, brands are also now understanding that not everything needs to be separated according to gender. He spoke about how he likes to mix it up with his fashion and often buys something from the women’s department only to team it up with something from men’s wear.

When asked about his definition on Luxury, Tan said, “Luxury for me is something aspirational that I feel proud and privileged to be able to wear or use. I would love the luxury to be slightly more accessible and attainable”

 Spread over three days, The Luxe Life saw an ensemble of internationally recognized tastemakers such as Aditi Rao Hydari, Bibhu Mohapatra, Gaurav Khanijo, Jim Sarbh, Rahul Mishra, Sabyasachi, Swati & Sunaina, and Tan France enthral audiences through innovative and engaging formats.


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