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“I Wanted To Take The Indian Story To As Many Doors As Possible”, Sabyasachi Mukherjee

Tata CLiQ Luxury kick-started its much-awaited virtual conclave, ‘The Luxe Life’

The post-pandemic world has seen a shift in luxury consumption with personal values now being ingrained into consumer expectations. Celebrating this evolution, Tata CLiQ Luxury kick-started its much-awaited virtual conclave, ‘The Luxe Life’, putting the spotlight on path-breaking trends through conversations around sustainability, clean beauty, creativity, craftsmanship, fashion, and slow commerce. Day 1 of the conclave saw an exclusive conversation with celebrated Indian Fashion Designer, Sabyasachi Mukherjee, talking about taking Indian craftsmanship to the globe.

During his conversation, Sabyasachi spoke about the early jitters he faced as a designer & how he set out to showcase Indian culture to the world. As a budding couturier, presenting ones work at Bergdorf is always a dream for many and when the opportunity came knocking, he took it with both hands. People went head over heels for his jewellery collection as it represented our culture & that’s when he realized that when one has authenticity, one will have the consumers as well.

When he was invited for a second term at Bergdorf, Sabyasachi did it on his own terms. He not only continued making jewellery & accessories but also pitched that he would want to get into clothing, especially Indian to cater to his Indian consumers. That was the very first time that Bergdorf sold   sarees.

For collaborations to be successful, he feels it should be a meeting of mind soul and not just commerce. He has collaborated with Christian Louboutin, Pottery Barn, Asian Paints, Bombay Dyeing, and H&M to name a few. Sabyasachi considered the H&M collaboration as a perfect opportunity to take the Indian story to every door. This collaboration gave him an opportunity to talk about Indian Craftsmanship to his global audiences.

When asked about his views on Luxury with Purpose, Sabyasachi said, Luxury is just about acknowledging who you are, and understanding what works for you. Luxury with purpose is about consumption that makes you feel good about yourself, and helps you do well to others. Sabyasachi also talked about the time he spent at home during the lockdown wherein he learned to enjoy his own company, made some lifestyle changes & took up cooking and gardening as hobbies. He reminisced the time he spent with his parents and taking good care of them during the pandemic.

Spread over three days, The Luxe Life will see an ensemble of internationally recognized tastemakers such as Aditi Rao Hydari, Bibhu Mohapatra, Gaurav Khanijo, Jim Sarbh, Rahul Mishra, Sabyasachi, Swati & Sunaina, and Tan France enthral audiences through innovative and engaging formats.

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